How to Modify Output of a View

Using views_pre_render hook one can alter the output of a view

<?php
/**
 * Implements hook_views_pre_render().
 */
function jicustom_views_pre_render(&$view) {
  if(
$view->name=='stock_report'){
   
$results = $view->result;
    foreach (
$results as $key => $result) {
     
$collection_name = $result->field_collection_item_field_name;
      if(
$collection_name == 'field_transaction_items_outgoing'){
       
//Modify output
       
$results[$key]->field_field_trans_item_quantity[0]['rendered']['#markup'] = -($result->field_field_trans_item_quantity[0]['raw']['value']);
      }
    }
  }
}
?>

--Source
http://knackforge.com/blog/sivaji/how-alter-views-field-output-programma...
http://drupal.stackexchange.com/questions/71401/how-can-i-filter-a-view-...